Re-activate abandoned mobile users
Create a winback strategy for mobile users, Develop new winback email program
Reduce abandonment of apps
Process for new mobile alerts, Experiment with temporary mobile mute, Introduce mobile alert customization
Leverage users for downtime reporting
Build social listening keywords to catch downtime, Create process for internal downtime alerts, Encourage audiences to alert us to issues
Improve product resiliency
Reduce downtime, Improve security
Increase activity on mobile apps
Introduce ephemeral options on mobile, Create live streaming for mobile, Increase video quality to 1080p
Drive traffic to mobile content
Increase awareness of mobile offerings, Drive traffic to app store, Re-activate churned mobile users