Improve product resiliency

Reduce downtime, Improve security

Leverage users for downtime reporting

Build social listening keywords to catch downtime, Create process for internal downtime alerts, Encourage audiences to alert us to issues

Reduce abandonment of apps

Process for new mobile alerts, Experiment with temporary mobile mute, Introduce mobile alert customization

Re-activate abandoned mobile users

Create a winback strategy for mobile users, Develop new winback email program

Drive traffic to mobile content

Increase awareness of mobile offerings, Drive traffic to app store, Re-activate churned mobile users

Increase activity on mobile apps

Introduce ephemeral options on mobile, Create live streaming for mobile, Increase video quality to 1080p

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